ABOUT THE PROJECT
Rinetic directs energy towards social ventures and collaborations that benefit people, planet and our collective prosperity.
The brand was based on a main character: the platypus, one of the most unusual of living creatures. This semiaquatic egg-laying mammal has fur and feeds its young with milk. It flaps a beaver-like tail, but it also has bird and reptile features — a duck-like bill and webbed feet, and lives mostly underwater.
The origami approach let us develop the main character in different positions and remite to its movement. To complete the system, several water-inspired patterns interact with the character and the brand.
Developed for the Project:
• Visual Identity
• Graphic applications of institutional communication, both printed and digital
• Visual elements for institutional website